< Our Milestones Xin Heap Lee :: SDN BHD

Our Milestones

 
 
 
 
 

2017

Expanded our national Major Accounts distribution with L’Oreal Malaysia Sdn Bhd. Acquired the distributor partnership of Synerchem Food Processing Industries Sdn Bhd.
 
 
 
 
 

2016

Acquired the distributor partnership of Beiersdorf Malaysia Sdn Bhd, L'Oreal Malaysia Sdn Bhd and Cerebos Malaysia Sdn Bhd. Expanded distributorship of SC Johnson & Son Malaysia Sdn Bhd to state of Melaka and Negeri Sembilan. Took over the operations of Chop Nam Sin Chan Sdn Bhd with key portfolios such as United Detergent Industries Sdn Bhd and MSM Malaysia Holdings Bhd in state of Melaka and Negeri Sembilan. Acquired our first national distributorship (total west and east Malaysia) for Mutiara Food & Drinks Sdn Bhd with flagship brand Drive M7 Energy Drink. Introduced an enhanced company vision - To be acknowledged By Retailers and Suppliers to be the Best Consumer Goods Distributor in Malaysia.
 
 
 
 
 

2015

Expanded distributorship of Danone Dumex (M) Sdn Bhd to state of Melaka and Negeri Sembilan. Also expanded our warehouse and logistics infrastructure to Melaka. Achieved milestone of RM300mil revenue per annum.
 
 
 
 
 

2014

Expanded the capacity of Kempas distribution centre with additional 1.4 acres land with 4,000 pallet space capacity.
 
 
 
 
 

2013

Acquired the distributor partnership of Aik Cheong Coffee Roaster Sdn Bhd.
 
 
 
 
 

2011

Achieved milestone of RM200mil revenue per annum.
 
 
 
 
 

2008

Introduced an enhanced company vision - To Be the Best Distributor in the Eyes of Both Suppliers and Retailers in Southern Region by Year 2014. Set up new distribution centre in Kempas on a 3.7 acres land with 10,000 pallet space capacity.
 
 
 
 
 

2006

Acquired the distributor partnership of Disposable Soft Goods (M) Sdn Bhd. Achieved milestone of RM100mil revenue per annum.
 
 
 
 
 

2005

Acquired the distributor partnership of Saralee (M) Sdn Bhd. Moved from shoplot storage infrastructure to a 4,000 sqft capacity warehouse in Johor Jaya.
 
 
 
 
 

2004

S L Ng Distributor Sdn Bhd was incorporated, expanding services from central Johor to southern Johor.
 
 
 
 
 

2003

Introduced company vision - Best Distributor in Johor State. Started J.T. International Trading Sdn Bhd's Kuantan operation.
 
 
 
 
 

2001

S L Ng started to venture into a larger scale of operation with the addition of business partners, Unilever (M) Sdn Bhd and J.T. International Trading Sdn Bhd. Introduced seller's handbook to boost skills and productivity.
 
 
 
 

1996

S L Ng Trading Agency Sdn. Bhd. was incorporated, based in Pontian Johor. Started the first distributorship with Dumex (M) Sdn Bhd and Energizer (M) Sdn Bhd, with a monthly turnover of RM 80,000, also served as wholesaler for other general products.
 

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    We are a specialist in providing various solutions in the FMCG industry covering a wide range of channels – hypermarket, supermarket, provision, Chinese medical hall, convenience store, mini market and wholesalers. We serve our business partners via extensive network in Southern region of Malaysia and also national level distribution. The company is led by a management team with 20 years of experience in managing various functions of FMCG operations. We help companies build their brands in Malaysia!
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